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Insurance with a retail twist

Tryg Affinity offers

Tryg Affinity develops customised product insurance and extended warranty products supported by a unique sales tool.

  • Supplementary insurance policies
  • Short-term insurance policies
  • Sales via retail and wholesale partners
  • Sales via shops and online platforms
  • Targeted sales supporting performance programme (TPP)
Contact salesperson

Welcome to Tryg Affinity

Watch the video below to get an insight into our world

Good reasons for choosing Tryg Affinity as insurance partner

Full integration with service partners
we monitor each step of the repair process and can keep the customer up to date as needed
Performance and bonus management concept
for continuous motivation, training and rewarding of sales staff
Dedicated store consultants
for training and coaching store staff
One point of contact
regardless of whether the customer has an insurance claim or a functional defect, we always help the customer with how to proceed
Unique case management and customised dealer portal
case management with time log and simple insurance and claims creation
Online concept
with solid track record and with focus on the customer journey
Great focus on repair/reuse instead of replace
including use of e-waste program and leading supplier to save liquid-damaged laptops/mobiles

Tryg Affinity’s key figures

2,2 million

Tryg Affinity customers throughout the Nordics

4,300

new Tryg Affinity policies every day

94%

of filed claims are covered under insurance policies purchased with Tryg Affinity

87%

express that they are ‘satisfied’ or ‘very satisfied’ with Tryg Affinity’s claims handling

90,000

claims are handled in Tryg Affinity every year

Tryg Affinity’s top 3 most read articles on LinkedIn

Insurances with a retail twist

We bring two worlds together – retail and insurance. With a Tryg Affinity partnership, we help our partner customise precisely the insurance that matches products with the partner's customer segments.

Online insurance sales

In response to the increasing growth in online shopping, Tryg Affinity has developed a concept for sales of product insurance via our partners’ own e-commerce platforms.

Performance boost

With our Tryg Performance Programme (TPP), we help our partners optimise sales, performance and customer satisfaction. You can read more about our TPP concept in the article.